The UK’s electric vehicle market hit a milestone in September, with over 72,000 battery electric vehicles (BEVs) registered according to the Society of Motor Manufacturers and Traders (SMMT) — the highest monthly figure to date. BEVs made up 23.3% of all new cars, signalling growing momentum ahead of the 2030 ban on new petrol and diesel cars.

But not everyone is ready to plug in. A survey by ALA Insurance found that 51% of drivers say they’re unlikely to buy an electric car, and 42% describe themselves as “very unlikely” to do so.

Just over four in ten drivers (41%) said they own or would seriously consider buying an EV. The top reasons for hesitation? Cost and charging.

• 70% believe EVs are less affordable than petrol or diesel models.
• 68% cite the high upfront cost as a key obstacle.
• 47% are concerned about charging availability, especially outside urban areas.

ALA Managing Director Simon England echoed the public’s concerns:

“Electric cars make sense in theory, but for many drivers, especially in rural areas, they’re just not practical yet. More incentives and a stronger charging network would make a real difference.”

England added that with the cost of living still high, government support will be crucial to help drivers make the transition to electric.

As the EV market continues to expand, these findings highlight the challenge facing policymakers and manufacturers — convincing sceptical drivers that electric can work for everyone, not just city motorists.