A week-long campaign was recently staged to help keep drivers safe on the roads when making way for emergency vehicles.

The campaign, spearheaded by road safety and breakdown organisation GEM Motoring Assist, utilises the popular ‘Blue Light Aware’ suite of short video animations providing straightforward advice on what to do and what not to do when helping an emergency vehicle.

The videos, approved by experts from the emergency services, include specific locations such as traffic light junctions, roundabouts, motorways without hard shoulders and stretches of road with solid white lines where overtaking is not allowed.

James Luckhurst, GEM road safety adviser, said: “Every driver wants to help and do the right thing, but the approach of a blue light vehicle can take them by surprise.

“In the dark days of winter, with poor weather often making journeys more difficult, we’re keen to prevent additional danger caused by drivers who may be unsure of what they’re expected to do.

“Our videos are designed to minimise confusion and reduce risk, which in turn could save vital seconds for blue light vehicles responding to emergencies.”